We continue to build a lot of content since content is what attracts people to us, right?
We tweet. We can put things on Facebook. We create videos. We have a blog. All that content is what attracts people to us. It gives people a sense for who we are and is a great way to deliver value and be useful to our community.
That said, if what you have to say doesn’t hold value, is useful and/or is relatable in some way to the people that you’re trying to attract to your business, then you’re simply wasting your time.
If your content doesn’t hold value, is useful and/or is relatable in some way, you are simply wasting your time.
Creating content can be time consuming, right?
Periscope is such an amazing and EASY way to deliver value.
We sit down and sometimes struggle to write a blog post because it can take 2 to 3 hours or more to write, but we can get on Periscope and immediately start delivering value-based content.
We know our stuff, but sometimes we struggle to get it into written format. Talking our “expertise” comes much more naturally to most of us.